The CosmEthically ACTIVE certificate defines natural, ethical and cosmetically active cosmetics with a special emphasis on evidence, physiological compatibility and the rational formulating.
CosmEthically ACTIVE is the first certificate that evaluates a cosmetic product according to the natural origin of ingredients, the concentration of cosmetically active ingredients and the cosmetic efficacy of the product itself.
Products that not only make promises, but can actually keep them
CosmEthically ACTIVE differs from all other certificates by the scientific assessment of a cosmetic product during the certification process, made by independent cosmetology experts. The key element is the evaluation of a product’s cosmetic activity based on proven effects of the cosmetically active ingredients incorporated in suitable concentrations.
The CosmEthically ACTIVE certificate allows you to immediately recognise products that are rationally formulated with natural ingredients in cosmetically active concentrations, have a high level of dermal and environmental compatibility, and are animal-friendly.
The certificate allows you to immediately recognise products that are rationally formulated with ingredients of natural origin in cosmetically active concentrations.
Concentration matters
Marketing claims about the activity of cosmetic products are becoming more and more daring, even provocative. Activity claims are mainly based on the presence of so-called cosmetically active ingredients and their cosmetic effects. However, without the suitable (i.e. sufficient) concentration, no significant specific cosmetic effects can be expected.
The CosmEthically ACTIVE certificate provides you the certainty of an evidence-based cosmetic product, rationally formulated using cosmetically active ingredients at evidence-based concentrations.
Serving the skin and nature
The CosmEthically ACTIVE certificate identifies cosmetic products that are based on the skin’s or hair’s natural functions and needs, and are environmentally friendly, meaning that the individual cosmetic ingredients they contain are highly degradable.
The certificate allows only physiologically and ecologically acceptable cosmetic ingredients, including those found in nature and derived from natural sources, and those that do not occur in nature. When the latter are irreplaceable by cosmetic ingredients of natural origin due to their specific chemical or technological characteristics, it is strictly required that they can be broken down into natural building blocks.
