The CosmEthically ACTIVE certificate builds a culture of natural, organic, ethical and cosmetically active products.
CosmEthically ACTIVE is the first certificate that evaluates a cosmetic product according to the natural origin of ingredients, the concentration of cosmetically active ingredients and the cosmetic efficacy of the product itself.
Products that not only make promises, but can actually keep them
CosmEthically ACTIVE differs from all other certificates by recognising products that contain the right ingredients in suitable concentrations to deliver the desired cosmetic activity, by evaluating and identifying cosmetically active ingredients and, even more importantly, by identifying the concentrations of those ingredients in a cosmetic product.
The certificate allows you to immediately recognise products that are rationally formulated with ingredients of natural origin in cosmetically active concentrations.
Concentration matters
Cosmetically active ingredients are responsible for the desired skin care effects of cosmetic products, e.g. antioxidative effects. Marketing promises are therefore primarily based on the presence of cosmetically active ingredients and their cosmetic effects.
However, cosmetic regulations are poorly defined in terms of cosmetically active concentrations. This generally allows cosmetic manufacturers to hide behind their claims and include only the minimum, and not necessarily the effective, quantities of cosmetically active ingredients.
Without a suitable concentration, no significant specific cosmetic activity can be expected. The CosmEthically ACTIVE certificate provides you the certainty of an evidence-based cosmetic product, rationally formulated using cosmetically active ingredients at evidence-based concentrations.
Serving the skin and nature
The CosmEthically ACTIVE certificate identifies cosmetic products that are based on the skin’s natural functions and needs, and are environmentally friendly, meaning that the individual cosmetic ingredients they contain are highly biodegradable.
The certificate allows only physiologically and ecologically acceptable cosmetic ingredients, including those found in nature and derived from natural sources, and those that do not occur in nature. When the latter are irreplaceable by cosmetic ingredients of natural origin due to their specific chemical or technological characteristics, it is strictly required that they can be broken down into natural building blocks, meaning they are highly biodegradable.
